The Self-Made Fallacy: Most of us Owe Our Success to Privilege

“Anyone can make it.”

Steered by their mother, Kris, each scion had a moneymaking scheme, from mobile gaming (Kim) to modeling (Kendall) and even socks (Rob), but the teenage Jenner felt adrift.

“I struggled for a minute with finding something to do on my own,” Jenner says. With her mother’s guidance, she started making seven figures as a model, notching endorsement deals with British retailer Topshop and Sinful Colors nail polish, among others.

“I said, ‘I’m ready to put up my own money. I don’t want to do it with anyone else,’ ” Jenner recalls. She used some $250,000 of her earnings from modeling gigs to pay an outside company to produce the first 15,000 lip kits. An intuitive marketer like most of her family, she spent months teasing the kits on Instagram, then announced the launch via social media just a day before they went on sale–November 30, 2015. The kits sold out in less than a minute. Resellers started offering the $29 product on eBay for up to $1,000. “Before I even refreshed the page, everything was sold out,” Jenner says.

Lauren has grown blogs and startups since before it was cool, or if you’re into numbers, the last 10 years. laurenholliday.com // zoomisblind.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store