How to Brand Yourself on Instagram (and Use it to Your Career Advantage)

I’m all about personal branding, but I never thought I’d be all about personal branding on Instagram. Yet, here I am writing a blog post on this very topic.

When I first pitched this article idea, I envisioned myself teaching wannabe influencers and entrepreneurs how to become Instafamous in order to turn their side-hustles into bonafide, money-making machines.

Before you protest about how unfair this is, let me share one more fun fact…

Ninety-two percent of companies recruit through social media, and a quarter of recruiters are hiring on Instagram , especially millennial recruiters (35 percent) and those working at technology companies (63 percent).

This makes Instagram a prime place to promote yourself professionally and engage with prospective employers, especially because the overwhelming majority of job seekers don’t use Instagram for this purpose.

Maybe you’re not in the market for a job right now… but you probably will be in the future. In fact, I’m 100 percent certain you’ll be job hunting at some point, regardless of how much you love your…