How to Brand Yourself on Instagram (and Use it to Your Career Advantage)

Step 1: Create a new Instagram account.

On the first, I’m under no obligation to perform for the world. On my personal, I’m under no obligation to try and boost engagement or build a ‘brand’ for myself. On Pretty Decent, I’m free to speak as an editor, in a tone that is both authoritative and approachable.

When someone connects with me via Pretty Decent, I know that they really feel me-they like the same things I like, care about the same topics, probably followed the same realm of Tumblrs back in 2012. It matters more to me when someone cares about my work (as opposed to my face or my meticulously arranged nightstand).

How to brand/setup your new Instagram profile.

Instagram bio inspiration

Step 2: Create an Instagram strategy.

What to post on Instagram to grow your personal brand

What to post to showcase your personality

What to post to showcase your network

What to post to showcase your passion(s)

What to post to showcase your interests

What to post to showcase your skills

What to do on Instagram to grow your personal brand

Follow relevant Instagram accounts and hashtags.

Engage on Instagram.

Each week day, I will commit one hour, during lunch, to engage on Instagram. I will heart at least five posts, comment on two or three posts, reply to at least one story and send at least one DM.

Use Instagram to your advantage.

Instagram Resources

Lauren has grown blogs and startups since before it was cool, or if you’re into numbers, the last 10 years. laurenholliday.com // zoomisblind.com

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