Build an Empire: 11 Side Projects to Generate Revenue for Your Business

Solve people’s small problems, and they will come to you with their big problems.

I’m not a fan of paid advertising. Then again, who is?

No one, which is why I am a fan of inbound marketing — aka nonchalant advertising.

Fun Fact: 95 percent of people don’t like being interrupted and the other five percent hate it.

Nonchalant advertising is when you simply provide value to people — so much value — they wind up investing in your offering(s) without you spamming them to.

While most businesses — nearly 40 percent — use blogging to provide value to its prospects and customers, the tactic is becoming less effective unless your blog posts are really, really, really remarkable.

So what is a company to do to get traction today?

If you need/want a lot of traction — and fast — I highly recommend side-project marketing.

Side-project marketing is simply giving something valuable away for free that is related to your core business. For example, HubSpot’s core offering is marketing automation software for inbound marketers. What else do inbound marketers need to do? Well, they need to complete buyer personas…